Use our free UTM link generator to add campaign source, medium, name, ID, term, and content to your landing page URLs. Copy generated URLs to clipboard, ready to paste, or download links with UTM parameters as a CSV file.
* Make sure you use a consistent naming scheme for tracking as these parameters are case sensitive in most tracking and analytics tools.
If you’re looking for a detailed explanation of all five UTM parameters check our comprehensive article.
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Frequently asked questions about UTM tracking
A UTM link is a URL with tracking parameters added to help you identify where your traffic comes from in analytics tools like Google Analytics.
They allow you to see which campaigns, platforms, and content variations actually drive traffic, conversions, and revenue.
UTM stands for Urchin Tracking Module, the original tracking system later acquired by Google.
It identifies where the traffic comes from (e.g., Facebook, Google, Newsletter).
It identifies how the traffic arrives (e.g., CPC, email, social, referral).
It labels the specific campaign you’re tracking (e.g., black_friday, leadgen_spring2025).
No. They do not influence your SEO ranking. Search engines ignore UTM parameters.
Yes – any platform where you can place a link, including email, social media, ads, SMS, QR codes, and PDFs. But there is no guarantee the platform will not strip or reformat your URLs.
For consistency in reporting it’s recommended to always use lowercase letters and the same delimiter (underscores or dashes are popular options).
Avoid reusing campaign names. It can mix your analytics data. Always use unique campaign identifiers.
You can. Long URLs look messy. Most marketers use URL shorteners or built-in shortening options.
Yes, they appear in the address bar. Don’t include sensitive information, if you don’t want your users to see this text.
No. UTMs should only be used on external links. Internal UTMs will break session tracking.
Not directly. They track attribution – analytics tools handle conversions using these tags.
Most likely your traffic will be grouped under broad channels like “Direct” or “Referral,” making campaign performance unclear. Some analytics tools extract referral info directly from the browser, but for best tracking results it’s recommended to use your own UTMs.
